Precision
Local SEO Strategy
For KBB Retailers
Your KBB business needs to be found online. Our expertise just made this a whole lot easier.
Whether you’re a premium retailer of custom-fitted bedrooms or a high-street designer of modern bathrooms, your business is either being found online – or it’s not.
Lead Wolf uses a variety of strategies that, over time, will help you reach the top of the rankings:
Real World Example
Here you can see an example of a Lead Wolf client, Color House Interiors, based in Caterham, Surrey. The business launched in mid-2021 and was competing for rankings against well-established businesses, national retailers, and platforms like Houzz. Now, they are dominating the local SERP (Search Engine Results Page) for the key term “Kitchen Showroom Caterham.”
They rank in the SERP feature “Find results on” in positions one and two. They also rank in position three on the local map and position one in natural search. Their combined CTR (Click-Through Rate) is significant, as higher-ranking positions lead to more website clicks. This, in turn, allows them to capture more leads.
What Difference do Rankings Make to Site Traffic and Leads?
Your position on the Search Engine Results Page (the page displayed after you enter a query into the search box) has a significant impact on the number of visitors your site receives. This is because the Click-Through Rate (CTR) varies greatly depending on your SERP position. Here’s how your rankings affect your traffic:
According to extensive research by Backlinko, the average CTR for position one on the SERP is 27.6%, position three is 11% and position ten just 2.4%.- Example: If there are 100 monthly searches for a given search term you rank 10th for, you are getting 2.4 clicks per month, and the business in position one is getting 27.6 clicks per month. This means they are getting more than eleven times as many visitors.
- If each 20 visitors to this site results in one lead, the business in position 1 is receiving 17 leads per year from this single, low volume search term. If you extrapolate this across a basket of 10-15 search terms, you can see how those who win at search are able to generate more leads than those who don’t focus on it.
Local SEO for Kitchen and Bath Retailers
Thanks to our years of experience in both the KBB industry and digital marketing, we are able to identify highly relevant local keywords that align with the search habits of your target audience:
- Keyword Research: By analyzing search volume, competition, and user intent, we uncover new opportunities to rank in your specific area as well as surrounding regions.
- Local Targeting: By focusing on localized keywords, we ensure your business appears in front of customers actively searching for services nearby.
- Creating Pages: We create optimized pages for these keywords, boosting your visibility in local searches and driving more qualified traffic to your website—turning searches into showroom visits and sales.
- Location Pages: We specialize in creating location pages to attract leads from nearby towns and cities, expanding your reach.
Backlink Building for Higher Rankings
In addition to optimizing your website for local SEO, we improve your rankings by building a robust backlink profile. Backlinks are links from other reputable websites that point to your site, signaling to search engines that your business is trustworthy and authoritative.
This includes submitting your business’s name, address, and phone number (NAP) to directories and local listings like Yelp or Houzz. These signals enhance your visibility in local searches, attract more potential customers, and ultimately drive more leads and sales.
What Else Does SEO Involve?
SEO as a practice can be incredibly varied and, at times, technically complex. There are countless on-page and off-page factors believed to influence Google’s ranking algorithms, and nearly limitless budgets can be spent pursuing excellence in all of them.
At Lead Wolf, we understand that most of our clients don’t have massive budgets and need to focus resources where returns are likely to be highest. For clients who want additional focus on SEO, we are happy to collaborate on a strategy tailored to their needs, designed to maximize returns in the form of high-quality local leads.
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